Megatrends for the future of business

Available in 中文 (Chinese)

What are megatrends?

When you see a news story about a new app sweeping the world, when the changing weather alters your insurance risk, or when you use your phone to do business in Southeast Asia – you are experiencing the impact of this century’s megatrends.

Megatrends are large, transformative processes with global reach, broad scope, and dramatic impact.

Companies, governments, and individuals use megatrends for long term planning, policy development, and even for making personal decisions.

The term megatrends was popularised by John Naisbitt, who in 1982 identified forces that were transitioning the world from an industrial society to an information society.

These are our six megatrends for the 21st Century:

Short-lived shocks like a pandemic or regional conflicts, while dramatic in nature, are not megatrends. Things like the metaverse, the gender pay gap, or even smart cities are not megatrends – although they may be part of a wider megatrend.

Nor are megatrends aspirational targets, like the UN’s Sustainable Development Goals. However, understanding the six megatrends is necessary to achieve the SDGs.

Megatrends are the fundamental forces shaping our world.

Understanding them can also inform long term strategic thinking, helping us to make better decisions for the future, today.

As individuals, megatrends can also help us to make better personal choices about where to live, how to invest, or even what career to pursue.

The six megatrends of the 21st Century are already underway.

We believe in open and honest access to knowledge.
We use a Creative Commons Attribution NoDerivatives licence for our articles and podcasts, so you can republish them for free, online or in print.

Megatrends watch

Archive

The ABC behind successful teamwork

With teamwork as the secret sauce for service excellence, is identifying and cultivating the right blend of teamwork mechanisms the special ingredient to transform customer satisfaction into profits?

Food security starts with food sovereignty

The UN's Zero Hunger goal faces challenges in West Papua, where palm oil plantations are erasing Indigenous foodways - could a food sovereignty framework help balance development, culture, and sustainability?

Making room for the rivers

When deciding if they should live with or fight the floods, Australia and many other countries can learn from the Netherlands.

Black mirror lawyering

Recent developments in AI have alerted lawyers that the environment in which they compete is changing.

Empty conference room with a long table and chairs.
Hybrid work: the 9 things we have learnt

After the pandemic-induced experimentation with new forms of work – here is a checklist of nine things we have learnt about hybrid working (and what is, and isn’t, working).

Sandra and Kai on an illustrated background
ChatGPT and generative AI

This week: Our ChatGPT and generative AI special. What is it? How does it work? What to do with it? Where to next?

The 4-day work week with Juliet Schor

This week: what if we all worked four days a week? We talk with Professor Juliet Schor about her research into the 4-day work week and the trials happening around the world.

Sandra and Kai on an illustrated background
Best business books of 2022

This week: corporate self-help, pandemics, climate, toxic stuff and socio-tech broccoli: our 2022 best business books for your holiday reading list.

Trading around divorce

Divorce, for most, is an uncomfortable, life-altering experience. What is the impact of divorce on individual stock market trading decisions?

Universal Basic Income with Scott Santens

This week: Universal Basic Income (UBI) trials have taken place all over the world from Namibia to Alaska. We talk with researcher and advocate Scott Santens about the future of the basic income.

Sandra and Kai on an illustrated background
Weird new jobs

This week: the AI whisperer, AI artist managers, data detectives, metaverse supply chain strategy consultants, and more cool jobs in the digital era.

The kids won’t be OK

Today’s children will be forced to endure the climate change consequences created during their parents’ lifetimes.

Sandra and Kai on an illustrated background
The future of sand

This week: the world is running out of sand. The most-exploited resource after water should be recognised as a strategic material and regulated like a mineral commodity

The future of geopolitics

This week: the future of geopolitics. From Australia’s place in Asia to the war in Europe, we discuss new ways of thinking, with Professor Marc Stears.

Sandra and Kai on an illustrated background
Unlearn music on The Future, This Week

This week: we’re on a break but we have something interesting in store for you, we discuss how the way we engage with music is fundamentally changing — from something we listen to, to something we create with.

Sandra and Kai on an illustrated background
Neon and chip shortages

This week: the world’s leading suppliers of neon are in Ukraine, and that threatens to make the ongoing microchip shortage even worse.

Sandra and Kai on an illustrated background
New York Times gets Wordle

This week: we discuss the economics and business behind the New York Times’ decision to buy popular internet game Wordle.

Unlearn automation on The Future, This Week

This week: we’re on a break but we have something interesting in store for you, and it’s not about our longitudinal auto ethnographic research on leisure time but rather, how automation will make your job harder.

Crowded skies

Satellites are already blocking out stars for astronomers, but will the crowded skies lead to more issues?

A tale of two megacities

Cities with affluent residents – and corresponding high consumption lifestyles, account for the largest carbon footprints.

Still zooming on Corona Business Insights

As remote work continues for many people, what is Zoom fatigue and what to do about it, and how are videoconferencing platforms adapting their services to the hybrid future?

Breaking the internet (badly)

Fastly and Akamai are major internet companies most of us don’t need to know about, but what happens when they go down?

NFTs and Gamestop on The Future, This Week

This week: we discuss how digital ownership through NFTs creates value and new kinds of assets, and what the GameStop saga reveals about new forms of spontaneous digital organising.

Person using a smart watch
Moving with technology

How mobile technologies are not just portable computers – they change how we see and act in the world (and even shape it).

Photo of a sunset from a plane window
Quo Vadis air travel after COVID-19?

The world has never been more connected and people have never enjoyed more freedom to travel the globe, a fact that contributed to the swift spread of the virus.

Aerial photo of a solar powered plane flying over fields.
Why don’t we have electric aircraft?

Unlike a car, you can't just stick a battery-powered engine in a plane and expect it to fly. Despite that, small planes might be the future of electric flight.

person holding a newspaper that is on fire
Our fake future

There is fake news, fake videos (deepfakes) and even cheap fakes.

Blank Post-It notes affixed to a wall. A hand is taking one of them off
You say invention, I say innovation

When is an invention not innovative, how do innovation ‘hubs’ kill the very spark they seek to flame and why women may have the best innovative mindset.

Is FaceApp hoarding our data?

Is FaceApp amassing a database of user-submitted images for political purposes, under the guise of a light-hearted game?

Joseph Stiglitz on the age of inequality

Joseph Stiglitz says our rising level of inequality is not the unfortunate by-product of economic development but is the result of deliberate policy choices. Who is making those choices?

Should Facebook be broken up?

One of Facebook's founders says the company is too big and powerful. Kai Riemer speaks with Kia Handley on ABC Radio Newcastle.

a half-burnt cigarette
When even winning is losing

Australia scored a victory over the tobacco giant Philip Morris in the High Court in 2012. The court held that Australia’s plain cigarette packaging laws were legal and did not constitute an unjust confiscation of trademarks and intellectual property.

Image of pointing fingers painted on a wall. Image by Marcy Leigh (marcyleigh) from Flickr
The future of you

Your future is not yet written. Here are some ideas currently being tested that aim to put people at the centre of discussions about a better AI future.

Mike Seymour on stage at TedX Sydney
Giving the world a better face

What happens when technology has a human face? In the future digital assistants will not just be disembodied voices: soon we will be gazing into an emotionally rich, apparently human, 3D digital face.

Words of the year text
The words that ate 2018

Each year the Macquarie Dictionary Committee choose a new word that represents the year gone by. Drawn from a short list, the words selected are both innovative and highly topical: so it’s no coincidence we have delved into some of the issues underlying these evolving words.

Misbehaving with Dan Ariely

Leading behavioural economist Professor Dan Ariely shares his insights into US politics, how we think about inequality, his desire to become a waiter - plus his advice on how to split the bill.

The future of food

In 2018 we looked at the future of food from the soil it will grow in to the spectre of a global shortage in just 10 years. So much food for thought.

Our must-listen podcasts from 2018

To celebrate the milestone of producing our 100th podcast and the closing of a successful year, here is a collection of our favourite podcast interviews from 2018.

Programming for obsolescence

If the reward for employee efficiency is job loss – what’s the incentive to improve jobs and organisations? Let's take a look at Amazon

Mind the fake news

In this podcast, we talk with Professor Alan Dennis about the fake news phenomenon.

Soybean farms surrounded the Wawi Indigenous Territory in the Southeast Amazon. Rogério Assis/ Instituto Socioambiental, Author provided
How Brazil can beat the odds

Brazil has set itself a target of restoring almost 50,000 sq km of the Amazon rainforest by 2030. But it won't get there without changing its policies and how it engages with local people.

Picture of hands climbing a ladder. Can hierarchy and sharing co-exist? Image from Flickr
The flat work façade

When the flat hierarchy workplace philosophy with no bosses turns out to be complete bull.