新的大趋势

改变世界的根本力量是什么?

认识这些趋势并理解它们的影响是了解企业和社区在当下和未来运作的关键。

这些都是“大趋势”，这是约翰•奈斯比特(John Naisbitt)在上世纪80年代创造的一个术语：具有全球影响力、范围广泛和影响巨大的大规模变革过程。

悉尼大学商学院(University of Sydney Business School)确定了六个基本的、相互关联的大趋势。

举足轻重的科技

人口结构的变化

日新月异的城市

日渐崛起的个人

重新洗牌的经济

气候变化与资源紧缩

References

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Naisbitt, J. (1982) Megatrends: Ten new directions transforming our lives. New York: Grand Central Publishing.

Naisbitt, D., & Naisbitt, J. (2018). Mastering megatrends : understanding & leveraging the evolving new world (Asian edition.). Singapore: World Scientific.

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