Megatrends for the future of business


Available in 中文 (Chinese)

What are megatrends and how are they shaping the future of business?

What are the fundamental forces that are changing our world?

Identifying these trends and understanding their impact is key to knowing how businesses and communities operate today and into the future.

These are Megatrends, a term coined by John Naisbitt in the 1980s: large, transformative processes with global reach, broad scope, and dramatic impact.

The University of Sydney Business School has identified six megatrends that are shaping the world in the first half of the 21st century: impactful technology, demographic change, rapid urbanisation, amplified individuals, economic power shift, climate and resource security.

These forces help us think about the future for better-informed decisions in the present.

Each megatrend is explored in a short video explainer that we trust will start important conversations and provoke responses across business, government and community.

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Biswas, R. (2016). Asian Megatrends. London: Palgrave Macmillan UK.

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Esposito, M.; Tse, Te. Drive. (2018). The Five Megatrends that Underpin the Future Business, Social, and Economic Landscapes. Thunderbird International Business Review. Jan/Feb2018, Vol. 60 Issue 1, p121-129. 1p. DOI: 10.1002/tie.21889. Available at:

Kaivo-Oja Jari, & Lauraeus, T. (2019). Analysis of 2017 Gartner’s three megatrends to thrive the disruptive business, technology trends 2008-2016, dynamic capabilities of VUCA and foresight leadership tools. Advances in Technology Innovation, 4(2), 105-115. Retrieved from

Kojm, C. (2016). Global Change and Megatrends: Implications for Intelligence and Its Oversight. In Global Intelligence Oversight.

Naisbitt, J. (1982) Megatrends: Ten new directions transforming our lives. New York: Grand Central Publishing.

Naisbitt, D., & Naisbitt, J. (2018). Mastering megatrends: understanding & leveraging the evolving new world (Asian edition.). Singapore: World Scientific.

Peciak, R. (2016). Megatrends and their Implications in the Globalised World. Horyzonty Polityki7(21), 167–184.

Slaughter, R. A. (2013). Time to Get Real: A Critique of Global Trends 2030—Alternative Worlds. World Futures Review, 5(4), 354–359. Available at:

Uther, Beverley. Managing Megatrends [online].  Company Director, Vol. 33, No. 10, Nov 2017: 40-43. Availability:;dn=090338349476340;res=IELAPA

 Watson, R., & Freeman, O. (2013). Re-visioning the NIC 2030 Scenarios. World Futures Review, 5(4), 372–376. Available at:

Megatrends watch