Megatrends for the future of business

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What are megatrends?

When you see a news story about a new app sweeping the world, when the changing weather alters your insurance risk, or when you use your phone to do business in Southeast Asia – you are experiencing the impact of this century’s megatrends.

Megatrends are large, transformative processes with global reach, broad scope, and dramatic impact.

Companies, governments, and individuals use megatrends for long term planning, policy development, and even for making personal decisions.

The term megatrends was popularised by John Naisbitt, who in 1982 identified forces that were transitioning the world from an industrial society to an information society.

These are our six megatrends for the 21st Century:

Short-lived shocks like a pandemic or regional conflicts, while dramatic in nature, are not megatrends. Things like the metaverse, the gender pay gap, or even smart cities are not megatrends – although they may be part of a wider megatrend.

Nor are megatrends aspirational targets, like the UN’s Sustainable Development Goals. However, understanding the six megatrends is necessary to achieve the SDGs.

Megatrends are the fundamental forces shaping our world.

Understanding them can also inform long term strategic thinking, helping us to make better decisions for the future, today.

As individuals, megatrends can also help us to make better personal choices about where to live, how to invest, or even what career to pursue.

The six megatrends of the 21st Century are already underway.

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Megatrends watch

Archive

The ABC behind successful teamwork

With teamwork as the secret sauce for service excellence, is identifying and cultivating the right blend of teamwork mechanisms the special ingredient to transform customer satisfaction into profits?

Food security starts with food sovereignty

The UN's Zero Hunger goal faces challenges in West Papua, where palm oil plantations are erasing Indigenous foodways - could a food sovereignty framework help balance development, culture, and sustainability?

Making room for the rivers

When deciding if they should live with or fight the floods, Australia and many other countries can learn from the Netherlands.

Black mirror lawyering

Recent developments in AI have alerted lawyers that the environment in which they compete is changing.

Empty conference room with a long table and chairs.
Hybrid work: the 9 things we have learnt

After the pandemic-induced experimentation with new forms of work – here is a checklist of nine things we have learnt about hybrid working (and what is, and isn’t, working).

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ChatGPT and generative AI

This week: Our ChatGPT and generative AI special. What is it? How does it work? What to do with it? Where to next?

The 4-day work week with Juliet Schor

This week: what if we all worked four days a week? We talk with Professor Juliet Schor about her research into the 4-day work week and the trials happening around the world.

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Best business books of 2022

This week: corporate self-help, pandemics, climate, toxic stuff and socio-tech broccoli: our 2022 best business books for your holiday reading list.

Trading around divorce

Divorce, for most, is an uncomfortable, life-altering experience. What is the impact of divorce on individual stock market trading decisions?

Universal Basic Income with Scott Santens

This week: Universal Basic Income (UBI) trials have taken place all over the world from Namibia to Alaska. We talk with researcher and advocate Scott Santens about the future of the basic income.

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Weird new jobs

This week: the AI whisperer, AI artist managers, data detectives, metaverse supply chain strategy consultants, and more cool jobs in the digital era.

The kids won’t be OK

Today’s children will be forced to endure the climate change consequences created during their parents’ lifetimes.

Sandra and Kai on an illustrated background
The future of sand

This week: the world is running out of sand. The most-exploited resource after water should be recognised as a strategic material and regulated like a mineral commodity

The future of geopolitics

This week: the future of geopolitics. From Australia’s place in Asia to the war in Europe, we discuss new ways of thinking, with Professor Marc Stears.

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Unlearn music on The Future, This Week

This week: we’re on a break but we have something interesting in store for you, we discuss how the way we engage with music is fundamentally changing — from something we listen to, to something we create with.

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Neon and chip shortages

This week: the world’s leading suppliers of neon are in Ukraine, and that threatens to make the ongoing microchip shortage even worse.

Sandra and Kai on an illustrated background
New York Times gets Wordle

This week: we discuss the economics and business behind the New York Times’ decision to buy popular internet game Wordle.

Unlearn automation on The Future, This Week

This week: we’re on a break but we have something interesting in store for you, and it’s not about our longitudinal auto ethnographic research on leisure time but rather, how automation will make your job harder.

Crowded skies

Satellites are already blocking out stars for astronomers, but will the crowded skies lead to more issues?

A tale of two megacities

Cities with affluent residents – and corresponding high consumption lifestyles, account for the largest carbon footprints.

Still zooming on Corona Business Insights

As remote work continues for many people, what is Zoom fatigue and what to do about it, and how are videoconferencing platforms adapting their services to the hybrid future?

Breaking the internet (badly)

Fastly and Akamai are major internet companies most of us don’t need to know about, but what happens when they go down?

NFTs and Gamestop on The Future, This Week

This week: we discuss how digital ownership through NFTs creates value and new kinds of assets, and what the GameStop saga reveals about new forms of spontaneous digital organising.

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Moving with technology

How mobile technologies are not just portable computers – they change how we see and act in the world (and even shape it).

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Quo Vadis air travel after COVID-19?

The world has never been more connected and people have never enjoyed more freedom to travel the globe, a fact that contributed to the swift spread of the virus.