This week: we’re on a break but we have something interesting in store for you, we discuss how the way we engage with music is fundamentally changing — from something we listen to, to something we create with.
TikTok trends and challenges rely on music to help tell a social story, collectively told across many videos - which in turn is helping songs go viral.
In this extra episode, we take a deep dive into the history of the music industry.
Creator culture on TikTok is changing the way hits are made, how music is promoted, and how the world discovers music, even for those artists who choose not to engage with it.
We discuss how the way we engage with music is fundamentally changing - from something we just listen to, to something we create with.
The video-sharing platform may connect to our innate mental systems for physically copying one another.