Is Now and Then really a Beatles song? The fab four always used technology to create new music
The Beatles have released a new track - using new technology to strip Lennon’s vocals out of an old demo casette tape. Will this be part of Beatles canon?
Unlearn music on The Future, This Week
This week: we’re on a break but we have something interesting in store for you, we discuss how the way we engage with music is fundamentally changing — from something we listen to, to something we create with.
Encanto, TikTok and the art of social storytelling: why music is not just for listening anymore
TikTok trends and challenges rely on music to help tell a social story, collectively told across many videos - which in turn is helping songs go viral.
Extra: a music deep dive on The Unlearn Project
In this extra episode, we take a deep dive into the history of the music industry.
Love it or hate it, TikTok is changing the music industry
Creator culture on TikTok is changing the way hits are made, how music is promoted, and how the world discovers music, even for those artists who choose not to engage with it.
Why music is no longer just for listening: unlearn music
We discuss how the way we engage with music is fundamentally changing - from something we just listen to, to something we create with.
What’s the secret of TikTok’s success?
The video-sharing platform may connect to our innate mental systems for physically copying one another.
The long and winding road to overnight success on the Billboard Chart
How a black rap artist TikTok'd his way to the top of the country music pops...