Without marketing, businesses engaging in strategies relating to the UN Sustainable Development Goals are unlikely to achieve their strategic goals.
Companies with an eye to winning new customers need to harness the business power of social media.
This week: we discuss the economics and business behind the New York Times’ decision to buy popular internet game Wordle.
How can advertising help, or hinder, the rollout of Australia's vaccine efforts?
The data collection and surveillance capabilities of smart street furniture raise a number of concerns.
Is Double 11 a showcase of China's private consumption power, or is it highlighting the shift from bricks-and-mortar to mobile commerce?
This week: we dive into the complex shadow world of trading location data from innocuous apps.
The data gathering inside political merch allowing politicians to peer inside voters’ brains
Influencers in a pandemic: from struggling after travel lockdowns and marketing cuts to thriving in a world of online experiences.
Why should brands take a scalpel rather than a meat cleaver to the marketing budget?
The COVID-19 pandemic has changed the landscape for many companies, which will be forced to shift the tone of their brand marketing.