Marketing

Image of pointing fingers painted on a wall. Image by Marcy Leigh (marcyleigh) from Flickr
The future of you

Your future is not yet written. Here are some ideas currently being tested that aim to put people at the centre of discussions about a better AI future.

Image of an old St George bank coaster
Banks must lift their branding game

Banks were originally businesses based on customer trust. Today that trust has diminished as they juggle their priorities between the customer, employees, community and shareholders. It's the focus on the latter that has diluted that sense of trust the most.

A Salvos sign on a minibus
Marketing a powerful tool for philanthropy

As philanthropists consider their options regarding what social needs to support, or continue to support, the more successful not-for-profits use marketing to help them decide.

Brands are built through hundreds of consumer interactions.
People power

Every single time a customer comes into contact with your brand it is an opportunity to either impress or disappoint them, to win them over or to lose them. There’s no substitute for human-to-human interaction.

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