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Can marketing be a force for good in the world?
Without marketing, businesses engaging in strategies relating to the UN Sustainable Development Goals are unlikely to achieve their strategic goals.
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A business strategy: what would Kim Kardashian do?
Companies with an eye to winning new customers need to harness the business power of social media.
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Branding, it’s a feeling
Is emotional connection important for tech brands?
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New York Times gets Wordle
This week: we discuss the economics and business behind the New York Times’ decision to buy popular internet game Wordle.
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We are not afraid – Australia’s COVID-19 vaccination problem
How can advertising help, or hinder, the rollout of Australia's vaccine efforts?
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Smart street furniture in Australia: a public service or surveillance and advertising tool?
The data collection and surveillance capabilities of smart street furniture raise a number of concerns.
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How a Chinese joke about singles triggered an e-commerce revolution
Is Double 11 a showcase of China's private consumption power, or is it highlighting the shift from bricks-and-mortar to mobile commerce?
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Data, privacy and tracking on The Future, This Week
This week: we dive into the complex shadow world of trading location data from innocuous apps.
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Hats and fly swatters: big data and audience profiling are changing elections
The data gathering inside political merch allowing politicians to peer inside voters’ brains
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Influencers on Corona Business Insights
Influencers in a pandemic: from struggling after travel lockdowns and marketing cuts to thriving in a world of online experiences.
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Don’t furlough the ad budget
Why should brands take a scalpel rather than a meat cleaver to the marketing budget?
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Brands that increased their marketing spend were able to grow market share faster
The COVID-19 pandemic has changed the landscape for many companies, which will be forced to shift the tone of their brand marketing.