Is Double 11 a showcase of China's private consumption power, or is it highlighting the shift from bricks-and-mortar to mobile commerce?
This week: Kishi Pan helps us unpack the world’s largest shopping event, China’s singles’ day, 11.11.
This week: in a special on social commerce in China, we talk to our guest Kishi Pan about the unique experience of Xiaohongshu, or Little Red Book.
What are the two main questions that marketers should be considering during COVID-19?
Edward Tse and Marco Gervasi say China, once derided as good only for producing fake products, is today producing leaders in innovation and becoming a model for others to follow.