A business strategy: what would Kim Kardashian do?
Companies with an eye to winning new customers need to harness the business power of social media.
Finfluencers and TikTok financial advice on The Future, This Week
This week: Finfluencers - more and more young people get their financial advice on TiktTok and other social media platforms.
Xiaohongshu (Little RED Book) and social commerce on The Future, This Week
This week: in a special on social commerce in China, we talk to our guest Kishi Pan about the unique experience of Xiaohongshu, or Little Red Book.
Influencers on Corona Business Insights
Influencers in a pandemic: from struggling after travel lockdowns and marketing cuts to thriving in a world of online experiences.