Influencers – Sydney Business Insights (SBI)

Companies with an eye to winning new customers need to harness the business power of social media.

This week: Finfluencers - more and more young people get their financial advice on TiktTok and other social media platforms.

This week: in a special on social commerce in China, we talk to our guest Kishi Pan about the unique experience of Xiaohongshu, or Little Red Book.

Influencers in a pandemic: from struggling after travel lockdowns and marketing cuts to thriving in a world of online experiences.

Social media has offered a new weapon to brands, the influencer.