Finfluencers and TikTok financial advice on The Future, This Week
This week: Finfluencers - more and more young people get their financial advice on TiktTok and other social media platforms.
Xiaohongshu (Little RED Book) and social commerce on The Future, This Week
This week: in a special on social commerce in China, we talk to our guest Kishi Pan about the unique experience of Xiaohongshu, or Little Red Book.
Influencers on Corona Business Insights
Influencers in a pandemic: from struggling after travel lockdowns and marketing cuts to thriving in a world of online experiences.
The influencer strikes back
Social media has offered a new weapon to brands, the influencer.