
Data analytics on The Future, This Week
This week: part two of a special with Simon Kemp on data analytics.

Predictive algorithms are no better at telling the future than a crystal ball
Business managers often rely on predictive algorithms to make recruiting decisions that affect a company's bottom line. But these kinds of algorithms aren't really "predictive" at all.

Predicting is creating in the science of fashion
If algorithms are taking the art out of fashion, what role is science playing in creating consumer tastes and driving business trends?

Why algorithms won’t necessarily lead to utopian workplaces
Using computer algorithms to make decisions about employees might seem like an objective management strategy, but it could actually give an inaccurate picture of productivity and compromise employees’ rights in the process.