Hats and fly swatters: big data and audience profiling are changing elections
The data gathering inside political merch allowing politicians to peer inside voters’ brains
Data analytics on The Future, This Week
This week: part two of a special with Simon Kemp on data analytics.
Predictive algorithms are no better at telling the future than a crystal ball
Business managers often rely on predictive algorithms to make recruiting decisions that affect a company's bottom line. But these kinds of algorithms aren't really "predictive" at all.