Andrew Baxter

Andrew Baxter

Senior Advisor, Non-Executive Director, and Chairman
Thought leader, marketer and board director, Andrew Baxter is the Senior Advisor at KPMG's entrepreneurial Customer, Brand & Marketing Advisory business, a Senior Advisor at BGH Capital, as well as the Adjunct Professor of Marketing at the University of Sydney, and a Non-Executive Director at Australian Pork and Sydney Symphony Orchestra. Prior to this he was the CEO of two of the country's largest communications agencies, Publicis, and Ogilvy, where he was a trusted counsel to many of Australia's most iconic brands.

From this author

Image of an old St George bank coaster
Banks must lift their branding game

Banks were originally businesses based on customer trust. Today that trust has diminished as they juggle their priorities between the customer, employees, community and shareholders. It's the focus on the latter that has diluted that sense of trust the most.

A Salvos sign on a minibus
Marketing a powerful tool for philanthropy

As philanthropists consider their options regarding what social needs to support, or continue to support, the more successful not-for-profits use marketing to help them decide.

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