Smart brands and marketing on The Future, This Week
What smart brands can during the crisis - a special with Andrew Baxter.
Smart brands use a crisis to build their reputations
When tough times suddenly arise, marketers need to re-boot their strategies in three phases.
Break the business continuity cycle of panic and neglect
When a significant part of a business’ revenue stream is suddenly compromised, ensuring business continuity takes on number one priority.
COVID-19, airlines and business continuity on The Future, This Week
This week: COVID-19 grounds airlines, and business continuity learnings.