Why should brands take a scalpel rather than a meat cleaver to the marketing budget?
The COVID-19 pandemic has changed the landscape for many companies, which will be forced to shift the tone of their brand marketing.
What are the two main questions that marketers should be considering during COVID-19?
What smart brands can during the crisis - a special with Andrew Baxter.
When tough times suddenly arise, marketers need to re-boot their strategies in three phases.
Banks were originally businesses based on customer trust. Today that trust has diminished as they juggle their priorities between the customer, employees, community and shareholders. It's the focus on the latter that has diluted that sense of trust the most.