Don’t furlough the ad budget
Why should brands take a scalpel rather than a meat cleaver to the marketing budget?
Brands that increased their marketing spend were able to grow market share faster
The COVID-19 pandemic has changed the landscape for many companies, which will be forced to shift the tone of their brand marketing.
Marketing in a time of shifting normal
What are the two main questions that marketers should be considering during COVID-19?
Smart brands and marketing on The Future, This Week
What smart brands can during the crisis - a special with Andrew Baxter.
Smart brands use a crisis to build their reputations
When tough times suddenly arise, marketers need to re-boot their strategies in three phases.
Banks must lift their branding game
Banks were originally businesses based on customer trust. Today that trust has diminished as they juggle their priorities between the customer, employees, community and shareholders. It's the focus on the latter that has diluted that sense of trust the most.