Banks

Misbehaving with Dan Ariely

Leading behavioural economist Professor Dan Ariely shares his insights into US politics, how we think about inequality, his desire to become a waiter - plus his advice on how to split the bill.

Image of an old St George bank coaster
Banks must lift their branding game

Banks were originally businesses based on customer trust. Today that trust has diminished as they juggle their priorities between the customer, employees, community and shareholders. It's the focus on the latter that has diluted that sense of trust the most.