Stacey Brennan is an Associate Professor of Marketing, and Head of the Marketing Discipline within the University of Sydney Business School. Stacey is an active researcher in the areas of marketing communications and branding with a specific interest in spokesperson effectiveness, message development and framing, and brand element design (brand names and brand logos).
Stacey engages with external stakeholders to conduct research. Hunter Water sought input from Stacey on how to develop messaging around water conservation during a drought, resulting in a widespread reduction in water consumption of residential consumers of the Hunter Region.
Stacey has published her research in leading international academic journals such as the International Journal of Research in Marketing, Marketing Letters, Journal of Advertising, Journal of Advertising Research, European Journal of Marketing and Psychology & Marketing. Stacey has received awards for her research including the 2018 Australian and New Zealand Marketing Academy Best Conference Paper Award.
Stacey attained her PhD (Marketing) from the University of Newcastle, Australia, in 2008. After completing her PhD, Stacey held an academic position within the Newcastle Business School at the University of Newcastle. During her time within the Newcastle Business School, Stacey was appointed to a range of discipline, school and faculty roles including Head of the Marketing discipline, and Deputy Head of the Newcastle Business School, Teaching & Learning.
Stacey attained a Graduate Certificate in Tertiary Teaching in 2012 from the University of Newcastle, Australia. Since her first academic appointment, Stacey has taught a range of undergraduate and postgraduate marketing classes including Marketing Communications, Marketing Research, and Brand Management, courses closely aligned to her research interests. She has won several awards for teaching, including a Vice-Chancellor's citation for teaching excellence at the University of Newcastle. Stacey is also an active research supervisor who has successfully supervised to completion students at Honours and PhD levels.