Sandra Seno-Alday is a Lecturer in International Business, teaching units in international risk management. Prior to embarking on an academic career, Sandra was a consultant to a wide range of medium- to large-scale companies, specialising in international business development and organisation development. In the area of international business development, her consulting engagements were mainly aimed at informing clients’ strategic business expansion efforts in Southeast Asia, and included risk assessments, market attractiveness studies, competitive analyses and business feasibility analyses. In the area of organisation development, Sandra’s consulting engagements focused on helping companies design their organisation structure and processes, and put in place human resource management systems aimed at supporting the delivery of overall corporate strategies.
Building on her consulting expertise, Sandra’s current academic research focuses on the nature and impact of international trade and international investment networks on risk in economically integrated regions, and on exploring the nature and impact of diverse and resilient international business organisations on performance. Committed to innovation in higher education, Sandra is a recipient of an Australian Learning and Teaching Council (ALTC) Citation for Outstanding Contributions to Student Learning for the design of integrative assessment systems.
Sandra is an Executive Member of the Sydney Southeast Asia Centre (SSEAC) at the University of Sydney, and a Guest Editor of the Journal of Risk Research (JRR). She is also the President of the Society for Risk Analysis Australia and New Zealand (SRA ANZ), and a member of the Standards Australia committee on risk management, tasked with reviewing the ISO31000 international standard on risk management.
The ties that bind: lessons on risk in the time of COVID-19
Relationships are a boon and bane. The COVID-19 crisis is a perfect illustration of this truism. We have cultivated wide and deep international networks over decades.