Ranjit Voola

Ranjit Voola

Associate Professor of Marketing
The University of Sydney Business School

Associate Professor Ranjit Voola's research at The University of Sydney Business School focuses on strategic marketing and the role of market-based mechanisms in alleviating poverty including creating shared value. He developed and taught a unique unit in Australian business curriculum relating to poverty alleviation. In 2014, he was invited by the UN to take part in the World Investment Forum in Geneva, as an expert in developing pro-poor curriculum in Business education. In 2015, he was part of the team that organised the first Australian Social Good Summit, which examines the implementation of the Sustainable Development Goals. In 2016, he has been invited as a speaker at the Australian Inclusive Business Forum and invited to take part in the UN Global Compact Leaders’ Summit at the UN headquarters in New York.

He has published in several journals including the Journal of Public Policy and Marketing, Customer Needs and Solutions, European Journal of Marketing, Journal of Marketing Management, Journal of Strategic Marketing, Australasian Marketing Journal, Journal of Knowledge Management and Journal of Marketing Education. He is a member of the University of Sydney Research Ethics Committee.

From this author

Inclusive and workplace acceptance of refugees
Partnering for refugee employment

When considering their talent pipelines, few companies think outside-of-the-box. Most refugees flourish in the workplace, and so do the businesses that hire them.

SDG 16
Institutional investors demand a more sustainable capitalism

Honey gathering is a solitary job in Indigenous communities. The collector then shares the honey with their community but refrains from joining in the honey feast themself. The idea is that the gathering is not about their gratification, it’s about their contribution to the collective.  

SDG15 Bushfires
Optimisation model as a guide to burning forests to save forests

Setting fire to parts of a forest to save it might seem counterintuitive to urban communities. There is no equivalent of torching a few streets to protect a suburb. However, amongst First Nations people in Australia, hazard reduction burning is a well-established practice.

SDG13 - coal mining
Net zero now – it’s the economy AND the planet

In Australia, as elsewhere, the climate wars have focused on the climate versus jobs dichotomy. Yet while Australia remains highly dependent on fossil fuel extraction for its national economic prosperity it has also become increasingly unequal in its distribution of that wealth.