Niall is an ethnomusicologist and PhD candidate at the Sydney Conservatorium of Music.
![Photo of a TikTok logo on a phone](https://sbi.sydney.edu.au/wp-content/uploads/2020/03/kon-karampelas-tiktok-unsplash_optimised-scaled-e1686876505280-400x225.jpg)
What’s the secret of TikTok’s success?
The video-sharing platform may connect to our innate mental systems for physically copying one another.
The video-sharing platform may connect to our innate mental systems for physically copying one another.