John Corleto

John Corleto

Brand strategist

John is a brand strategist also working as a research assistant at the University of Sydney. He works at the intersection of marketing, design strategy and cultural insight.

Bringing brand strategy that flexes to the problem, whether that's a service design spin, a creative concept or a business bent — all to help make brands more meaningful, useful and significant.

  • Strategy
  • Brand Architecture
  • Naming
  • Narrative & Messaging
  • Tone of Voice
  • Creative Ideation
  • Research & Analysis
  • Customer Experience
  • Employee Engagement
  • Workshop & sprint facilitation
  • Brand Innovation
  • Design Thinking

…for industries including healthcare, financial services, technology, professional services, food & beverage, not-for-profit & more.

From this author

Inclusive and workplace acceptance of refugees
Partnering for refugee employment

When considering their talent pipelines, few companies think outside-of-the-box. Most refugees flourish in the workplace, and so do the businesses that hire them.

SDG 16
Institutional investors demand a more sustainable capitalism

Honey gathering is a solitary job in Indigenous communities. The collector then shares the honey with their community but refrains from joining in the honey feast themself. The idea is that the gathering is not about their gratification, it’s about their contribution to the collective.  

SDG15 Bushfires
Optimisation model as a guide to burning forests to save forests

Setting fire to parts of a forest to save it might seem counterintuitive to urban communities. There is no equivalent of torching a few streets to protect a suburb. However, amongst First Nations people in Australia, hazard reduction burning is a well-established practice.

SDG13 - coal mining
Net zero now – it’s the economy AND the planet

In Australia, as elsewhere, the climate wars have focused on the climate versus jobs dichotomy. Yet while Australia remains highly dependent on fossil fuel extraction for its national economic prosperity it has also become increasingly unequal in its distribution of that wealth.