Professor Kamleitner is a psychologist and professor of Marketing with focus on Consumer Behaviour at Vienna University of Economics and Business where she heads the Institute for Marketing & Consumer Research. Professor Kamleitner research focuses on how consumers feel about and interact with their assets (with a particular focus on experiences of ownership and financial decisions).
We don’t own data like we own a car
People find data difficult to own – and things we don't own, we tend not to protect.