Milton Friedman famously argued that ‘the social responsibility of business is to increase its profits’, pay taxes and let the government deal with the rest.

In 2011, Michael Porter and Mark Kramer wrote in the Harvard Business Review that business can create economic value while addressing social needs and challenges: ‘shared value is… a new way to achieve economic success.’

We talk to Associate Professor Rae Cooper and Associate Professor Ranjit Voola about the role of business in society.