This week: part one of a special with Simon Kemp on the state of digital.
Marketing to audiences of a million or more Australians has long been the ambition of many brands.
Social media has offered a new weapon to brands, the influencer.
With 25 per cent of Australian searches now being done via voice, the search battlefield is shifting from typing to talking.
Your future is not yet written. Here are some ideas currently being tested that aim to put people at the centre of discussions about a better AI future.
Personal data is sold, bought and traded among companies all the time. But what if the companies profiting from your data had to pay you a share of that earning?
Banks were originally businesses based on customer trust. Today that trust has diminished as they juggle their priorities between the customer, employees, community and shareholders. It’s the focus on the latter that has diluted that sense of trust the most.
As philanthropists consider their options regarding what social needs to support, or continue to support, the more successful not-for-profits use marketing to help them decide.
Innovative ways of communicating brands to the consumer is what drives real growth.
Marketers have long had a fascination with robots. But recently marketers have been most excited about the growing ability of robots to provide customer service.
Every single time a customer comes into contact with your brand it is an opportunity to either impress or disappoint them, to win them over or to lose them. There’s no substitute for human-to-human interaction.
