As philanthropists consider their options regarding what social needs to support, or continue to support, the more successful not-for-profits use marketing to help them decide.
Innovative ways of communicating brands to the consumer is what drives real growth.
Marketers have long had a fascination with robots. But recently marketers have been most excited about the growing ability of robots to provide customer service.
Every single time a customer comes into contact with your brand it is an opportunity to either impress or disappoint them, to win them over or to lose them. There’s no substitute for human-to-human interaction.