Sydney Business Insights

Tag: Marketing

What if the companies that profit from your data had to pay you?

Personal data is sold, bought and traded among companies all the time. But what if the companies profiting from your data had to pay you a share of that earning?

Banks must lift their branding game

Banks were originally businesses based on customer trust. Today that trust has diminished as they juggle their priorities between the customer, employees, community and shareholders. It’s the focus on the latter that has diluted that sense of trust the most.

Marketing a powerful tool for philanthropy

As philanthropists consider their options regarding what social needs to support, or continue to support, the more successful not-for-profits use marketing to help them decide.

Value of creativity in marketing cannot be underestimated

Innovative ways of communicating brands to the consumer is what drives real growth.

The collision of marketing and robotics: robots at your service

Marketers have long had a fascination with robots. But recently marketers have been most excited about the growing ability of robots to provide customer service.

People power

Every single time a customer comes into contact with your brand it is an opportunity to either impress or disappoint them, to win them over or to lose them. There’s no substitute for human-to-human interaction.


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