Banks were originally businesses based on customer trust. Today that trust has diminished as they juggle their priorities between the customer, employees, community and shareholders. It’s the focus on the latter that has diluted that sense of trust the most.
As philanthropists consider their options regarding what social needs to support, or continue to support, the more successful not-for-profits use marketing to help them decide.
Innovative ways of communicating brands to the consumer is what drives real growth.
Marketers have long had a fascination with robots. But recently marketers have been most excited about the growing ability of robots to provide customer service.
Every single time a customer comes into contact with your brand it is an opportunity to either impress or disappoint them, to win them over or to lose them. There’s no substitute for human-to-human interaction.
