Marketing to audiences of a million or more Australians has long been the ambition of many brands.
With 25 per cent of Australian searches now being done via voice, the search battlefield is shifting from typing to talking.
Personal data is sold, bought and traded among companies all the time. But what if the companies profiting from your data had to pay you a share of that earning?
Banks were originally businesses based on customer trust. Today that trust has diminished as they juggle their priorities between the customer, employees, community and shareholders. It’s the focus on the latter that has diluted that sense of trust the most.
Innovative ways of communicating brands to the consumer is what drives real growth.
Marketers have long had a fascination with robots. But recently marketers have been most excited about the growing ability of robots to provide customer service.