We are witnessing the rise of the individual like never before.
Tremendous technological advances, ubiquitous connectivity, improvements in access to education and health are empowering individuals across the world.
Social platforms have fundamentally changed the way people communicate, interact and organise their lives: from the way people share and organise knowledge and information on sites like Wikipedia, Facebook, Wechat and Twitter, to the way they fund new ventures on Kickstarter, to the way they facilitate collaborative consumption on Airbnb, Uber or Airtasker.
There is an increasing expectation for experience rather than consumption, personalization and customisation in everything we do. Access to information anywhere anytime changes not only the way we consume but also the way we interact with companies and the degree of influence we have over companies, their strategies, products and services.
This megatrend will vary however substantially across different regions and sometimes have unintended, opposing consequences. Those who do not yet have access to the sheer ubiquity of technology and connectivity most of us have will feel increasingly disempowered.
More and more complex moral dimensions are manifestations such as the sharing economy also raise new questions around responsibilities of organisations and the status of workers as employees or self-employed.
We need to understand, create and imagine new ways in which people are empowered to organise and live their lives, create new businesses and workplaces and shape existing ones.