Associate Professor Ranjit Voola's research at The University of Sydney Business School focuses on strategic marketing and the role of market-based mechanisms in alleviating poverty including creating shared value. He developed and taught a unique unit in Australian business curriculum relating to poverty alleviation. In 2014, he was invited by the UN to take part in the World Investment Forum in Geneva, as an expert in developing pro-poor curriculum in Business education. In 2015, he was part of the team that organised the first Australian Social Good Summit, which examines the implementation of the Sustainable Development Goals. In 2016, he has been invited as a speaker at the Australian Inclusive Business Forum and invited to take part in the UN Global Compact Leaders’ Summit at the UN headquarters in New York.

He has published in several journals including the Journal of Public Policy and Marketing, Customer Needs and Solutions, European Journal of Marketing, Journal of Marketing Management, Journal of Strategic Marketing, Australasian Marketing Journal, Journal of Knowledge Management and Journal of Marketing Education. He is a member of the University of Sydney Research Ethics Committee.