Nidthida Lin is a Senior Lecturer at Newcastle Business School, the University of Newcastle where she has been a faculty member since 2014. Prior to that she was a Research Lecturer of Innovation at Western Sydney University. Nidthida completed her Ph.D. in Management from Australian Graduate School of Management (AGSM), University of New South Wales and University of Sydney, and her Master’s degree in Computer Science from Cornell University. Upon a completion of her Ph.D., Nidthida worked on the Offshoring Research Network (ORN) project as a Senior Research Associate at Center of International Business Research and Education (CIBER), Fuqua School of Business, Duke University, USA. Prior to her Ph.D., Nidthida worked as a business consultant at Accenture specializing in Enterprise Business Intelligence and Data Mining. Nidthida’s scholarly interests are predominantly in the areas of strategic outsourcing and global sourcing of business services, innovation management, managerial decision-making and cognition, and choice modelling. Her work has been published in leading international academic journals such as Academy of Management Learning and Education, Long Range Planning, MIT Sloan Management Review, and Journal of Knowledge Management. Nidthida is the recipient of Australian Research Council funding for the five-year study funded by ARC and Port Australia as well as the competitive funding from Penrith Business Council and Western Sydney University for the study aiming at stimulating economic development and innovation in the Penrith region. (Source: The Conversation)